Cookie Policy

1. What Are Cookies

Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They allow the website to remember information about your visit - such as your preferred language, login status, or consent choices - to make your next visit easier and the site more useful to you.

Similar technologies include web beacons, pixel tags, and localStorage - we refer to all of these collectively as "cookies" in this policy.

Some cookies are placed directly by us (first-party cookies); others are placed by third-party services that operate on our pages (third-party cookies).

2. How We Use Cookies

We use cookies to:

• Ensure the Site works correctly and securely (strictly necessary functions);
• Remember your cookie consent choice so we do not ask you repeatedly;
• Measure how visitors use the Site so we can improve its content and structure (analytics);
• Understand the effectiveness of our advertising campaigns (advertising/marketing).

We do not use cookies to build personal profiles for sale to third parties, or to identify you across unrelated websites without your consent.

3. Categories of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Site to function. They enable core features such as security, form submission, and cookie consent management. You cannot opt out of these cookies, as they are required for the Site to operate. They do not require consent under UK PECR (Privacy and Electronic Communications Regulations).

Analytics Cookies

Analytics cookies help us understand how visitors interact with the Site - which pages are visited most, where visitors come from, and how they navigate through the Site. This information is collected in aggregate and used solely to improve the Site. These cookies are only placed with your consent.

Advertising / Marketing Cookies

Advertising cookies allow us and our advertising partners (including Google) to measure the effectiveness of advertising campaigns, attribute conversions, and - where you have consented to personalised advertising - to show you more relevant adverts on other platforms. These cookies are only placed with your consent, including your consent to ad_user_data and ad_personalization signals under Google Consent Mode v2.

Functional Cookies

Functional cookies remember your preferences and choices to provide a more personalised experience. These are placed with your consent or under legitimate interest where strictly necessary for a requested feature.

4. Detailed Cookie Table

Cookie Name	Category	Purpose	Set By	Duration
cookieConsent (localStorage)	Strictly Necessary	Stores your cookie consent choice (accepted / rejected) to prevent repeated display of the consent banner	First-party (us)	12 months
_ga	Analytics	Google Analytics - distinguishes unique users; used to calculate visit, session, and campaign data for Site analytics reports	Google LLC	2 years
_ga_XXXXXXXXXX	Analytics	Google Analytics 4 - maintains session state	Google LLC	2 years
_gid	Analytics	Google Analytics - distinguishes users; expires after 24 hours	Google LLC	24 hours
_gat	Analytics	Google Analytics - throttles request rate	Google LLC	1 minute
_gcl_au	Advertising	Google Ads - conversion linker; associates ad clicks with conversions on the Site	Google LLC	90 days
_gac_XXXXXXXXXX	Advertising	Google Ads - stores campaign-related information; used for conversion attribution	Google LLC	90 days
IDE	Advertising	Google DoubleClick - used for targeting and measuring the effectiveness of advertising (only set with full ad consent)	Google LLC (doubleclick.net)	13 months

Analytics and advertising cookies are only set after you accept non-essential cookies via our consent banner. If you reject non-essential cookies, only the strictly necessary cookieConsent entry (localStorage) is stored.

5. Google Consent Mode v2

This Site implements Google Consent Mode v2. This framework communicates your consent choices to Google's tags and services. The default state for all non-essential signals - including ad_storage, analytics_storage, ad_user_data, and ad_personalization - is denied on page load, before any consent is given.

If you click "Accept All" in our cookie banner, these signals are updated to "granted", allowing Google Analytics and Google Ads tags to function fully. If you click "Reject Non-Essential", signals remain denied and no advertising or analytics cookies are placed.

Modelled conversions: when consent is denied, Google may use modelled data to estimate aggregate traffic and conversion trends. This modelling does not involve individual tracking and does not require consent.

6. Managing and Withdrawing Consent

You can manage your cookie preferences at any time through the following methods:

• Cookie banner: Click the "Review Cookie Settings" button above to reset your consent choice. The banner will reappear on your next page load.
• Browser settings: Most browsers allow you to block or delete cookies through their privacy or security settings. Please consult your browser's help documentation. Note: blocking strictly necessary cookies may impair Site functionality.
• Google Analytics opt-out: You may install the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout) to prevent your data being used by Google Analytics.
• Google Ads personalisation: You may manage Google's ad personalisation settings at adssettings.google.com.
• Industry opt-out tools: You may also use the Your Online Choices tool (youronlinechoices.eu) or the Network Advertising Initiative opt-out page.

Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal.

7. Third-Party Cookies

Some cookies on this Site are set by third parties over whom we have limited control. By accepting analytics and advertising cookies, you also consent to the privacy practices of these third parties. We encourage you to review their privacy and cookie policies:

• Google LLC: policies.google.com/privacy

8. Changes to This Policy

We may update this Cookie Policy to reflect changes in the cookies we use or applicable law. The "last updated" date at the top of this page will be revised accordingly. Where changes are material, we will reset consent records so you are presented with the updated banner.

9. Contact

If you have any questions about our use of cookies:

Brighton Wellness Review Ltd
14 Gardner Street, Brighton, BN1 1UP, United Kingdom
Email: privacy@glowxypurificati.world